Event Info

Date & Location

Date: Sunday, August 26
Location: Community Park, Belleville, WI – Map & Directions
Time: First Wave at 7:30 am

Packet Pick-Up

Date: Saturday, August 25

Location: Trek West – 8108 Mineral Point Rd., Madison, WI – Map & Directions
Time: 2-6 pm

Date: Sunday, August 26
Location: Community Park, Belleville, WI – Map & Directions
Time: 6:15-7:15 am
*TRANSITION CLOSES AT 7:15 SHARP*
*Bike tech will be near transition at 6:30 am*

*We do not ship race t-shirts or other race swag*

Pre-Race Clinic – Hosted by E3

Date: Saturday, August 11, 2018
Location: Community Park, Belleville, WI – Map & Directions
Time: 7:30 – 10:00am

E3 Coaching will be hosting the Sugar River Triathlon preview clinic. This clinic is geared toward the beginner athlete looking to do their first triathlon or intermediate athletes seeking to improve their performance or gain insight on a particular course. Your clinic coach will help you feel more confident, prepared and excited for race day.

Our clinic is presented to you by Coach Zeus – owner and coach of E3 Coaching Madison. Coach Z has worked with all ability levels and his clinics are educational, motivating and you’ll even get a workout! You will be a step ahead of everyone else after attending his clinics. Don’t miss out!

We will highlight the following:

– Pre-race preparation & race gear checklist
– Transition setup, layout, and tips for speedy transitions
– Developing your race-day routine & what to expect on race morning
– Open water swim skills practice, including navigating the wave swim start, sighting, entries and exits
– Abbreviated previews of the run and bike courses (we will not have time during the clinic to preview the entire course, however, you are welcome to ride/run the course after the clinic)

Come prepared with all the gear you think you might need on race day, including:

– Swim gear: suit, goggles, cap & wetsuit (if you have one)
– Cycling gear: bike, helmet, shoes, & sunglasses
– Run gear: shoes, hat
– Transition/other gear: clothing, water bottle, sunscreen, race belt, towel, change of clothes

Bring your race day gear and great questions! This is a FREE event and there is no need to register, just show up!

What You Get

  • Race T-Shirt*
  • Wave Specific Swim Cap
  • Finisher Medal*
  • Finisher Food
  • Free FocalShare Photos
  • Professional Race Timing with Fast, Accurate Results

*Sugar River is #6 of 7 Wisconsin Tri Series events! All 7 medals represent all things “Wisconsin” and when placed together, make the shape of our great state! You can view the full Wisconsin Tri Series medal release video here.

Event App

Download the Race Day Events Event App for progress notifications and results! You’ll also find fun event-themed photo overlays, event information, race day schedules, and more.

  • Click the Google Play and Apple Store links or search “Race Day Events” in the app store.
  • Select Sugar River Triathlon and press the “Live Tracking” icon to add yourself or another participant. 
    • You’ll need to log-in with Facebook or create an account.
    • Participants must be added by name, as bib #s are not assigned until packet pick up.
    • Choose “Notify Me” to receive push notifications for that participant.
  • Be sure to allow push notifications from the app to get your updates!
  • Learn more about the app here!

Click here to download the Sugar River Triathlon App!


Body Marking/Swim Caps

After checking in, please go to the body marking area. Your race number will be marked on the leg and the arm. These markings are used to identify you at the start and end of the swim, as well as during the bike portion of your race.

Race Day Events provides its participants with latex swim caps. The color of these swim caps denotes which wave you will be participating in. If you have a latex allergy, we encourage you to bring your own swim cap. The non-latex swim cap does not need to be the same color as your wave color, but if it is, that would be appreciated. If you do not have the same color, please alert the race official of your latex allergy before your wave enters the water.

Free Race Photos

The Sugar River Triathlon has event photography brought to you by Focal Flame Photography. Every participant will be able to download FREE Digital Race Photos. Share them with friends, family, on Facebook, Instagram, Twitter, Pinterest, or your blog using the hashtag #SugarRiverTri and #WITriSeries!

Awards

Overall awards 1st, 2nd, and 3rd will be awarded to men and women. Overall awards will also be given to 1st, 2nd, and 3rd relay teams.

Age group awards 1st, 2nd, and 3rd will be awarded for each age group, men and women. Age groups are as follows: 19 and under, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70 and up.

Special award categories 1st, 2nd, and 3rd will be awarded to men in the Clydesdale category (men over 200lbs.) and women in the Athena category (women over 150 lbs.)

NEW IN 2018

In 2018, the series scoring will be based on your five best times out of the seven races. Novice category is available however, those participants will be automatically placed in the age group category for points and awards. We will not be having a separate novice category for awards. We recommend that you enter the novice category three times or less as it is intended to help those that are truly new to the sport.

Rules & Regulations

  • Wetsuits may be worn.
  • Helmets and swim caps are MANDATORY.
  • Drafting is NOT permitted. Penalties and disqualification will be given for drafting.
  • You MUST wear your Velcro band with a timing chip on your ANKLE throughout the race. NO CHIP = NO TIME.
  • All relay athletes will exchange the timing chip in transition.
  • All athletes need to mount/dismount the bike at the mount/dismount mat.
  • All runners are required to wear a bib number and it MUST face forward at the finish line.
  • Racers and spectators must follow volunteer and officials’ instructions at all times.

Wetsuits

Wetsuits are mandatory in water temperatures less that 58 degrees F. They may be worn in water temperatures up to and including 83.9 degrees F. Wetsuits are prohibited in water temperatures greater than 84 degrees F. Wetsuits cannot measure more than 5mm thick.

Weather / Refund Policy

Race Day Events and the WI Tri Series have a strict NO REFUND policy. Refunds will not be issued for any reason, including race cancellation due to inclement weather. The race director reserves the right to cancel or alter the race and its course at any point in time to preserve racer safety.